Enhancing YouTube Long-form Content Experience
Team: Chi Que Pham, Liberty Nguyen, Sonakshi Sisodiya, Evan Velez
I. INTRODUCTION
II. DESIGN PROCESS
Protoype 1: Algorithmic Transparency
When sharing the paper prototype for this feature, we received a suggestion to reduce the number of steps to reach to “About this recommendation”.
So, we decided to test two user flows: 2-screen vs. 3-screen. The consensus turns out to be in favor of the 3-step design. Users noted that 3 screens didn’t overload their cognitive capacity and gave them more freedom over whether to dive into algorithmic information while watching or not.
2-screen flow
3-screen flow
Protoype 2: Video Annotation
Community-driven annotations provide credibility and reflect the changing nature of information. This feature gives users tools to verify claims and participate in a more formal fact-checking process without leaving YouTube.
Option 1
Option 2
Final Wireframe
Protoype 3: Content Breakdown (unsuccessful)
The general feedback was that this is a niche function that communicates transparency without being too upfront or too buried away. However, through testing, it is revealed that data presentation needs a lot more work. There are also concerns of this function being redundant, especially on non-political videos or ones expressing personal opinions, so one tester suggested utilizing keywords/tags and a more neutral viewership breakdown. Thus, this prototype did not make it to wireframing stage.